Book Marketing

What Should Authors Know Before Paying for Book Promotion?
Before paying for book promotion, know what is being sold, how results are reported, why sales guarantees are a red flag and which questions to ask. Read more...
How to Turn One Book Into Months of Marketing Content
How to turn one book into months of marketing content, with a content matrix template, repurposing ideas and guidance on how often to repeat your message. Read more...
Your Book Launch Didn't Go as Planned. What Should You Do Next?
Book launch didn't go as planned? Here is what to review, how to check your book page, which readers you have not reached and how to extend the campaign. Read more...
How to Create a Book Marketing Budget That Makes Sense
How to build a book marketing budget that makes sense: essential costs, what you can do yourself, how to test paid campaigns and how to judge spending. Read more...
Why Your Book's Social Media Posts Aren't Converting Into Sales
Why your book's social media posts are not converting into sales: audience fit, the book page, the call to action and the metrics worth comparing. Read more...
How to Build a Reader Community Around Your Book Series
How to build a reader community around your book series: where readers gather, conversations that invite participation, moderation and keeping it sustainable. Read more...
How to Get Your Book Featured in Blogs, Newsletters, and Literary Publications
How to get your book featured in blogs, newsletters and literary publications: research outlets, find a newsworthy angle, prepare materials and follow guidelines. Read more...
How to Build a Book Launch Campaign Beyond a Cover Reveal
A book launch marketing plan that goes beyond a cover reveal: what to do before, how to build anticipation, release week and how to keep attention afterward. Read more...
Do Book Trailers Actually Help Sell Books?
Do book trailers sell books? Here is what a trailer can realistically do, where to share it, how to judge success and when another asset might work better. Read more...
How to Pitch Book Influencers and Reviewers Without Sounding Like Spam
How to contact book influencers and reviewers without sounding like spam: finding the right creators, writing the pitch, offering copies and following up. Read more...
What Should an Author Media Kit Include?
What should an author media kit include? A free template covering your bio, book details, images and contact info, plus how to tailor it for each pitch. Read more...
How to Build an Author Brand Without Making Your Entire Life Content
You can build an author brand without turning your whole life into content. Here is what a brand should communicate, how personal to be and how to set boundaries. Read more...
50 Social Media Content Ideas for Authors Who Hate Self-Promotion
50 social media content ideas for authors who hate self-promotion, grouped by launch stage, from before the cover reveal to the months between books. Read more...
BookTok vs. Bookstagram: Which Platform Fits Your Book?
BookTok or Bookstagram? How short video and image-led posts work for authors, how to test each platform, and which metrics matter beyond views. Read more...
How to Market a Book When You Don't Have a Huge Following
No big following? You can still market a book. Here is how to find your likely readers, choose the right channels, build partnerships and measure what matters. Read more...